Build an Email List With Active Campaign
If you’re trying to build an email list, there are several options. How do you choose the best one? ActiveCampaign recommends you to create test lists and have more than one. It is helpful to keep multiple lists to determine which ones are most likely convert. Also, you should look for an interface that is easy to use and tags that are easy to use. This lets you observe and compare performance of the various lists.
Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails in response to specific segments’ interests and behavior. You can use dynamic content, such as videos and images to personalize every email. You can even make use of the CRM built into the platform to manage your list.
The main issue with ActiveCampaign is its complicated process. Each step involves multiple steps, like creating segments and creating leads. While ActiveCampaign does provide a range of in-app help articles and an extensive library of training resources, the system’s functionality is so extensive that you could feel overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they do display in a proper format on mobile devices.
Cost
If you’re in the market to build an email list for your small company, you’re probably thinking about ActiveCampaign pricing. The cost is fairly low when compared with other email marketing platforms, but if want to get the most value of your marketing budget, you’ll have to conduct some research before you decide. You have a number of options to build your email list, including split testing and email segmentation.
The cost for ActiveCampaign’s email list varies depending on what features you require. The basic plan is free for up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll have to pay $49 per month. If you feel that you require more features you can upgrade to a costlier package at the time of your current billing cycle. ActiveCampaign’s cost for building an email list is contingent on the number of subscribers it has.
Easy to use interface
A simple interface for creating an email list with ActiveCampaign. This tool is easy to understand interface that allows you to design your welcome abandoned cart recovery ordering confirmation, as well as downsell/upsell email series. You can also set up your opt-in forms, communicate with prospects, and offer discounts on popular coaching products. There are many options to choose from, and the interface is easy to use, making it a great choice for any beginner.
Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users which include a no-cost forever plan that allows you to send as many emails as you like every month, to up to 2000 subscribers. It’s quite expensive when compared to MailChimp or MailerLite so it is worth looking at a comparison. ActiveCampaign does provide an advanced automated process that can be difficult to understand without some knowledge of the email marketing industry.
Tags
ActiveCampaign allows you to add product or client-related tags for your contacts. These tags allow you to tailor your emails based on your customers’ behaviors. But they don’t be included in any of the categories above. Automations employ tags to conceal content and display contact information. Learn how tags can be utilized to build an active email list.
ActiveCampaign tags can be used to create an email database. To do this, you will need to add the names and email addresses of your contacts. If you have lots of contacts, it is possible to use conditional content and tag them to perform different actions. Conditional content is only available to ActiveCampaign and is only available on the Plus plan. It lets you segment your subscribers in ways that decrease the number of emails sent. This lets you deliver relevant content to your subscribers.
Automated campaigns
Automated emails can be highly effective in keeping your business top of mind for your customers. They provide them with up-to-date information on the products and services they are interested in. Instead of mass email blasts being sent to all your contact list, personalized content can be targeted to specific customers according to gender, location, education level, and other variables. These segments can also be based on purchase habits. Automated email campaigns are not only effective for building an email database, but also for business-to-business marketing.
The first step is to test your automation campaigns to make sure they’re functioning as intended. Automated emails should be spaced to ensure that your customers don’t receive a lot of emails. Sending too many emails at one time could lead to customers unsubscribing. So focus on the most important opportunities. Aside from testing the automation of your emails, you should also test different subject lines, content and CTAs to determine which yield the most results. You can track the effectiveness of your marketing campaigns using specific metrics that are tailored to your goals.
Landing page builder
If you’re building an email marketing list, you may be interested in using a landing page builder. The drag-and-drop editor of ActiveCampaign makes it easy to design stunning landing pages for even the least experienced users. The program also has CRM capabilities, which allows you to track leads and keep valuable contact details. The platform provides task management options , which include daily, weekly and quarterly tasks.
You can utilize pre-designed templates or create your own page completely using an editor that drags and drops. This tool lets you add content, alter the layout, and even include Google Analytics tracking code. In just a few minutes you can create a stunning landing page. The landingpage builder in ActiveCampaign has numerous additional tools you can use to improve your landing pages.