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Build an Email List With Active Campaign

If you’re looking to build an email list, you have many choices. But how do you pick the right one? ActiveCampaign suggests that you have multiple test lists. It is useful to have multiple lists to identify which ones are the most likely convert. It is also important to choose an online service that has user-friendly interfaces and tag options. This lets you monitor and compare performance of different lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails to specific segments based on their preferences and behavior. You can utilize dynamic content, such as videos and images to personalize every email. To manage your list, you can utilize the built-in CRM feature of the platform.

One of the major drawbacks of ActiveCampaign is the incredibly complex process. Each step requires several steps, such as creating segments and creating leads. While ActiveCampaign provides a wide array of in-app help articles and an extensive library of training resources, the system’s functionality is so extensive that it can make you feel overwhelmed. ActiveCampaign’s email campaigns aren’t designed to work with all email clients, but they display properly on mobile devices.

Cost
If you’re in the market to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. The cost is fairly low compared to other email marketing platforms, but if want to make the most of your marketing budget, it’s best to conduct some research before you decide. There are a variety of options to build your email list which include split testing and email segmentation.

ActiveCampaign’s cost for building an email list varies based on the features you’ll need. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will have to pay $49 per month. If you feel you need more features, you can upgrade to a costlier package at the time of your current billing cycle. The cost of establishing an email list using ActiveCampaign is dependent on the number of subscribers you have.

Easy to use interface
Simple to use interface to create an email list with ActiveCampaign. This tool is easy to understand interface that lets you design your welcome, abandoned cart recovery ordering confirmation, as well as upsell/downsell email series. You can also set up your opt-in forms, connect with prospects, and provide discounts on popular coaching products. There are plenty of features to choose from and the interface is straightforward which makes it a great option for beginners.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions, including a free forever plan that lets you send as many emails as you want every month, to up to 2000 subscribers. It’s expensive when compared to MailChimp or MailerLite so it is worthwhile to do some comparison shopping. ActiveCampaign offers advanced automation that is difficult to understand for those who aren’t acquainted with the industry of email marketing.

Tags
You can assign customer and product-related tags to your contacts in ActiveCampaign. These tags allow you to tailor your emails based on your clients’ behaviour. They may not belong to any of the above categories. Tags are most often used in automations to hide content and display essential contact information. Learn how tags can be used to build an active email list.

To create tags for an email list with ActiveCampaign, you must add the contacts’ names along with email addresses as well as other information that will help you segment your contacts. You can also use conditional content to tag multiple contacts for various actions. ActiveCampaign only offers conditional content for its Plus plan. It lets you segment your subscribers in ways that decrease the amount of emails you send. This lets you send relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be efficient in keeping your business prominent among your customers. They provide them with timely information about the products or services they are interested in. Instead of mass email blasts being sent to your entire email list, content that is targeted can be targeted to specific customers by gender, location or education level, as well as other aspects. These segments can also be based on purchase habits. Apart from creating an email list, automated email campaigns are also beneficial for businesses-to-business marketing.

First, you should always check the automated campaigns to ensure they’re functioning as intended. Automated emails should not be sent out in a hurry to your customers. Sending too many emails in one go can cause customers to unsubscribe, so concentrate on the most important opportunities. You should test the automated nature of your emails. Also, you should test different subject lines, content, CTAs and CTAs to determine which produce the best results. You can monitor the effectiveness of your marketing campaigns using specific metrics that are tailored to your goals.

Landing page builder
If you’re creating an email marketing list, you may want to consider using a landing page creator. The drag-and-drop editor of ActiveCampaign allows you to create stunning landing pages even for the least experienced users. It also comes with CRM capabilities, which allows you to track leads and keep valuable contact details. The platform also offers task management options that include daily, weekly and quarterly tasks.

You can choose to make use of pre-made templates or design your own page completely using an editor that can be dragged and dropped. This tool allows you to include content, personalize the layout, and even add Google Analytics tracking code. With just a few clicks the mouse, you can have a beautiful landing page in a matter of minutes. ActiveCampaign’s landingpage builder comes with many additional tools that you can use to improve your landing pages.