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Build an Email List With Active Campaign

If you’re looking to build an email list, there are many choices. But how do you select the right one? ActiveCampaign recommends having several test lists. It is beneficial to have multiple lists so you know which ones are most likely to be converted. In addition to features, look for a service that has simple interface and tag options. This lets you analyze and compare the performance of the various lists.

Features
One of the most powerful features of ActiveCampaign is the capability to segment customers based on their current stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities enable you to send highly relevant emails based on particular segments’ interests and behaviours. To personalize each email, you can use dynamic content like images or videos. To manage your list, you can utilize the built-in CRM of the platform.

However, one of the biggest drawbacks of ActiveCampaign is the incredibly complex process. There are multiple steps to take in each procedure, including setting up segments and creating leads scores. ActiveCampaign offers a number of help articles in the app as well as a comprehensive training library. But it’s so complicated that you may feel overwhelmed. The email campaigns of ActiveCampaign are not designed to work with all email clients however they are displayed correctly on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if are in the market to create an email database for your small business. The cost is fairly low compared to other email marketing platforms, but if you want to maximize the value of your marketing budget, you’ll need to do some research first. There are a variety of options to create your email list which include split testing and email segmentation.

The cost for building an email list with ActiveCampaign varies greatly depending on the features you want. The basic plan is free up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll need to pay $49 per month. If you think you require more functionality, you can upgrade to a more expensive package in the current billing cycle. The cost of establishing an email list with ActiveCampaign depends on the number of subscribers you have.

Simple to use interface
The interface of ActiveCampaign is easy to create your email list. This tool provides a simple-to-use interface that allows you to set up your welcome, abandoned-cart recovery orders confirmation, upsell and downsell series of emails. You can also build your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. It is easy to use and has a wealth of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan which lets you send as many email messages as you want each month to as many as 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite which is why you have to compare the options. ActiveCampaign offers advanced automation that is difficult to understand in case you aren’t familiar with the world of email marketing.

Tags
You can add customer and tags that relate to products to your contacts in ActiveCampaign. These tags allow you to send targeted emails based on the behavior of your customers. But they may not fall under any of the above categories. Automations use tags to conceal content and display contact information. Learn how tags can be used to build an active email list.

To make use of tags to create an email list with ActiveCampaign you need to add the contacts’ names, email addresses, and other information that will allow you to segment your contacts. You can also make use of conditional content to tag multiple contacts for various actions. ActiveCampaign only provides conditional content on the Plus plan. This allows you to segment your subscribers in ways that decrease the number of emails you send. This lets you send highly relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your business in the minds of your customers. They provide them with up-to-date information about the products or services they are interested in. Instead of mass email blasts being sent to all your email list, content that is targeted can be tailored to specific customers based on gender, location and education level, among other factors. These segments can also be developed based on purchasing habits. Automated emails are not just beneficial for building an email list , but also for business-to-business marketing.

First, you must check the automated campaigns to ensure they’re performing as planned. Automated emails should be separated in a way that customers don’t feel bombarded. Sending too many emails at once can cause customers to unsubscribe. Therefore, focus on the most important opportunities. Aside from testing the automation of your emails, it is important to also test different subject lines, content and CTAs to determine which will yield the greatest results. You can monitor the effectiveness of your campaigns with customized metrics that will meet your goals.

Landing page builder
If you’re building an email marketing list, you may think about using a landing page builder. ActiveCampaign offers a simple drag and drop editor, allowing even the most inexperienced users to easily create stunning landing pages. ActiveCampaign also has CRM capabilities that allow you to track leads, and store important contact details. The platform also offers tasks management options, such as daily, weekly, and quarterly tasks.

You can either use pre-made templates, or create a new page using a drag-and drop editor. This tool lets you add content, alter the layout, and even incorporate Google Analytics tracking code. In just a few seconds, you can build an outstanding landing page. The landing page builder of ActiveCampaign includes a variety of other tools that can help you improve your landing pages.