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Build an Email List With Active Campaign

There are a lot of options in the event that you wish to create an email database. How do you choose the best one? ActiveCampaign suggests you make test lists and have more than one. It is helpful to have multiple lists to determine which ones are most likely convert. In addition to features, look for a website that has an easy to use interface and tag options. This way, you can track and analyze the performance of each list with others.

Features
One of the most powerful characteristics of ActiveCampaign is the ability to segment customers based on their stage of the buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send relevant emails to specific segments based on their interests and behaviors. To personalize every email, you can make use of dynamic content, such as videos or images. You can even use the CRM built into the platform to manage your list.

But, one of the biggest drawbacks of ActiveCampaign is the incredibly complex process. There are numerous steps to complete for each step, including the creation of segments and the lead score. While ActiveCampaign offers a range of help content in-app and an extensive library of training resources Its capabilities are so extensive that you might be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they show in a format that is suitable on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if are in the market to create an email database for your small-scale business. The service is relatively inexpensive compared to other email marketing platforms, but if want to make the most of your marketing budget, you’ll have to conduct some research prior to. There are many features you can use to create your list including segmentation of emails and split testing.

ActiveCampaign’s cost for building an email list varies depending on the features you need. The basic plan is free up to 500 subscribers, however once you hit the 25,000-contact limit, you’ll be required to pay $49 per month. You can upgrade your plan during the current billing cycle to a higher-priced package if you feel you’ll need more functionality. The cost of establishing an email list with ActiveCampaign is contingent on the number of subscribers you have.

Easy to use interface
An easy-to-use interface for creating an email list with ActiveCampaign. This tool comes with a user-friendly interface that lets you create your welcome, abandoned cart recovery order confirmation, upsell/downsell series of emails. You can also set up your opt-in forms, connect with potential clients, and offer discounts on popular coaching products. There are a variety of options to pick from and the interface is straightforward which makes it a great option for anyone who is just starting out.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions which include a no-cost forever plan that lets you send as many emails as you’d like every month, to up to 2000 subscribers. It’s quite expensive when compared to MailChimp or MailerLite which is why it’s worth looking at a comparison. ActiveCampaign provides advanced automation that is hard to comprehend for those who aren’t acquainted with the industry of email marketing.

Tags
ActiveCampaign allows you to add product or client-related tags for your contacts. These tags allow you to target your emails based upon the behavior of your customers. However, they might not fall under one of the categories listed above. Tags are used most often in automations to conceal content and display important contact information. Learn how tags can be used to create an active email list.

To use tags to build an email list using ActiveCampaign, you must add the contacts’ names as well as email addresses and other information that will allow you to segment your contacts. You can also apply conditional content to tag multiple contacts for different actions. Conditional content is only available to ActiveCampaign and available only on the Plus plan. This allows you to segment your subscribers in ways that decrease the number of emails you send. This lets you send relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be extremely effective in keeping your business at the forefront of mind of your customers. They give them timely details about the products and services they are interested in. Instead of sending out mass emails being sent to your entire contact list, personalized content can be targeted to specific customers depending on gender, geographic location, education level, and other factors. These segments can be based on purchasing habits. Apart from creating an email list, automated email marketing campaigns are beneficial for businesses-to-business marketing.

To ensure that your automation campaigns are functioning correctly, you should first test the effectiveness of your automation campaigns. Automated emails should be distributed according to the intended frequency so that your customers don’t receive a lot of emails. Sending too many emails at once can cause customers to unsubscribe. Therefore, you should focus on the most important opportunities. Apart from testing the automation of your emails, you should also test different subjects, content, and CTAs to determine which ones will yield the greatest results. You can even monitor the performance of your campaigns with customized metrics that match your objectives.

Landing page builder
A landing page builder is a great tool to use when building an email marketing list. ActiveCampaign offers an easy-to-use drag-and-drop editor that allows even the novice users to create stunning landing pages. ActiveCampaign also offers CRM capabilities that allow you to track leads and save valuable contact information. The platform also offers tasks management options, such as daily weekly, monthly, and quarterly tasks.

You can select to make use of pre-made templates or design a completely new page with a drag-and-drop editor. With this tool you can add content, alter the layout, and even incorporate Google Analytics tracking code to your site. With just a few clicks of the mouse, you can have a beautiful landing page in a matter of minutes. The page builder for landing pages from ActiveCampaign comes with a host of other tools to improve your landing pages.