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Build an Email List With Active Campaign

If you’re looking to build an email list, you have numerous options. But how do you select the right one? ActiveCampaign suggests having multiple test lists. A variety of lists are helpful so you know which ones are most likely to be converted. In addition to features, search for a platform that offers an easy to use interface and tag options. This lets you track and compare the performance of each list with the other.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers according to their buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific segments based on their interests and behavior. You can make use of dynamic content, like videos and images, to personalize each email. To manage your list, you can make use of the CRM built into the platform.

The main problem with ActiveCampaign is the complex process. There are multiple steps to follow for each step, such as creating segments and setting up the lead score. While ActiveCampaign does provide a range of in-app help articles and an extensive library of training resources, the system’s functionality is so extensive that it can make you feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, however they display in a suitable format on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if you are looking to build an email database for your small business. It’s a relatively affordable service when compared to other marketing platforms, but if you want to get the most value of your marketing budget, you’ll need to conduct some research prior to. There are a variety of features you can use to create your list such as email segmentation and split testing.

ActiveCampaign’s cost for building an email list is based on the features you need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will have to pay $49 per month. If you feel that you require more functionality you can upgrade to a higher-priced package at the time of your current billing cycle. The cost for ActiveCampaign’s email list depends on the number of subscribers it has.

Easy to use interface
Easy to use interface for creating an email list using ActiveCampaign. This tool offers an easy-to-use interface that allows you to set up your welcome, abandoned-cart recovery, order confirmation, upsell and downsell series of emails. You can also create opt-in forms and connect with prospects to offer discounts on popular coaching products. There are a variety of features to choose from and the interface is straightforward and simple, making it an excellent option for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan which allows you to send as many emails as you’d like every month to up to 2000 subscribers. It is quite expensive when compared to MailChimp or MailerLite and it’s worth doing some comparison shopping. ActiveCampaign offers advanced automation that is difficult to understand when you’re not familiar with the email marketing industry.

Tags
ActiveCampaign allows you to add product or customer-related tags to your contacts. These tags allow you to tailor your emails based on the behavior of your customers. They might not be included in any of the categories. Tags are most often used in automations to hide content and to display vital contact information. Learn how tags can be utilized to build an active email list.

ActiveCampaign tags can be used to construct an email database. To build a database, you will need to include the email addresses and names of your contacts. You can also apply conditional content to tag multiple contacts for various actions. ActiveCampaign only provides conditional content on the Plus plan. It allows you to segment your subscribers in ways that reduce the amount of email messages sent. This lets you deliver highly relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your company prominent among your customers. They give them timely details about the products and services they are interested in. Instead of sending out mass emails to your entire list of contacts, you can target customers by focusing your content on gender and location, as well as educational level. These segments can also be based on buying habits. Besides building an email list automated email campaigns are also beneficial for business-to-business email marketing.

First, you must test your automation campaigns to ensure that they’re working as you intended. Automated email messages should be spaced according to the intended frequency so that your customers don’t feel bombarded. Sending too many emails at one time could lead to customers unsubscribing. So , concentrate on the most important opportunities. Apart from testing the automation of your emails, you must also test different subject lines, content, and CTAs to determine which generate the best results. You can track the effectiveness of your marketing campaigns using customized metrics that will meet your objectives.

Landing page builder
If you’re building an email marketing list, you may think about using a landing page builder. ActiveCampaign offers a simple drag and drop editor, allowing even the novice users to create stunning landing pages. It also includes CRM capabilities that let you keep track of leads and save important contact information. The platform also offers the option of managing tasks that include daily, weekly and quarterly tasks.

You have the option to make use of pre-made templates or create a brand new page using a drag and drop editor. This tool lets you add content, customize your layout, and even include Google Analytics tracking code. In just a few minutes, you can create an amazing landing page. ActiveCampaign’s landingpage builder comes with several other tools that can be utilized to improve your landing pages.