Pipedrive Reporting

Build an Email List With Active Campaign

There are a variety of options if you want to build an email database. How do you choose the most effective one? ActiveCampaign suggests that you have several test lists. It is beneficial to have multiple lists so you can determine which are most likely to be converted. You should also search for an interface that is easy to use and tags that are easy to use. This lets you track and compare the performance of each list against other.

Features
The most effective feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails depending on certain segments’ interests and behaviors. To personalize every email, you can employ dynamic content such as images or videos. You can also use the built-in CRM feature of the platform to manage your email list.

One of the major drawbacks of ActiveCampaign is its incredibly complicated process. Each step requires several steps, such as creating segments and creating leads. While ActiveCampaign provides a wide array of help articles in the app and an extensive library of training resources The system’s capabilities are so extensive that you could be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they do display in a proper format on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if you are in the market to create an email database for your small-scale business. The service is relatively inexpensive compared to other email marketing platforms, but if want to make the most of your marketing budget, you’ll need to conduct some research before you decide. There are a lot of options to build your email list, including split testing and email segmentation.

The cost of creating an email list using ActiveCampaign will vary based on the features you need. The basic plan is free for 500 subscribers. After you reach the limit of 25000 contacts, you’ll be charged $49/month. You can also upgrade during your current billing cycle to a more costly package if you believe you’ll need more functionality. The cost of ActiveCampaign’s email list is contingent on how many subscribers it has.

Interface is simple to use
ActiveCampaign’s interface is simple to make use of to build your email list. This tool has an easy-to-understand interface that allows you to design your welcome, abandoned cart recovery as well as order confirmation and downsell and upsell series of emails. You can also set up your opt-in forms, communicate with prospects, and offer discounts on popular coaching products. It’s simple to use and has a wealth of features.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans that include a free forever plan that allows you to send as many emails as you like every month to up to 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite which is why it’s worthwhile to do some comparison shopping. ActiveCampaign does offer an advanced automation process that can be difficult to understand without some knowledge of the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags allow you to personalize your emails based on your customers behaviour. But they may not fit into any of the categories mentioned above. Tags are used most often in automations to conceal content and display important contact information. Learn how tags can be utilized to create an active email list.

ActiveCampaign tags can be used to build an email database. To build a database you’ll need add the names and email addresses of your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. ActiveCampaign only provides conditional content with the Plus plan. This lets you segment your subscribers in ways which decrease the number of emails sent. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your business top of mind for your customers. They provide them with current information about the products and services they are interested in. Instead of sending out mass email blasts to the entire list of contacts, you can target customers with specific content based on gender, location, and education level. These segments can also be developed in accordance with the buyer’s habits. Automated email campaigns aren’t just beneficial for building an email list but also for marketing to businesses.

In the beginning, you must check the automated campaigns to make sure they’re working as you intended. Automated emails should be separated according to the intended frequency so that your customers don’t receive a lot of emails. Sending too many emails simultaneously could lead to customers unsubscribing. So , concentrate on the most important opportunities. In addition to testing the automation of your emails, it is important to also test different subjects, content, and CTAs to determine which will yield the greatest results. You can measure the effectiveness of your campaigns by creating custom metrics that match your goals.

Landing page builder
If you’re building an email marketing list, you might be interested in using a landing page builder. The drag-and-drop editor in ActiveCampaign makes it easy to create stunning landing pages even for the most novice users. ActiveCampaign also offers CRM capabilities that allow you to track leads, and store important contact information. The platform provides task management options , which include daily, weekly and quarterly tasks.

You have the option to make use of pre-made templates or create a new page with a drag-and-drop editor. With this tool it is possible to add information, change the layout, and even add Google Analytics tracking code on your website. With a few clicks of the mouse, you’ll have a beautiful landing page in a matter of minutes. ActiveCampaign’s landing page builder also comes with a range of other tools to improve your landing pages.