Pipedrive Revenue

Build an Email List With Active Campaign

There are numerous options if you want to build an email database. How do you choose the most effective one? ActiveCampaign recommends you to create test lists and have more than one. It is helpful to have multiple lists to determine which ones are most likely to convert. In addition to features, look for a platform that offers an user-friendly interface and tag options. This allows you to analyze and compare the performance of different lists.

Features
One of the most powerful features of ActiveCampaign is the capability to segment customers based on their stage in the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails to specific segments based on their preferences and behaviour. To personalize every email, you can employ dynamic content like videos or images. You can even use the platform’s built-in CRM to manage your email list.

The main issue with ActiveCampaign is its complicated process. There are numerous steps to follow for each step, such as setting up segments and creating a lead score. While ActiveCampaign offers a range of in-app help articles and a comprehensive training library The system’s capabilities are so extensive that it can make you be overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email clients however, they work on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if you are in the market to create an email database for your small business. Although the service is quite inexpensive compared to other email marketing platforms, you will need to do some research before you make any decisions. There are a lot of options to build your email list that include split testing and email segmentation.

ActiveCampaign’s cost for building an email list varies based on the features you’ll need. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will have to pay $49/month. You can upgrade your plan during the current billing period to a higher priced plan if you think you’ll require more features. The cost of ActiveCampaign to build an email list is contingent on the number of subscribers it has.

Easy to use interface
A simple interface to build an email list using ActiveCampaign. This tool comes with a user-friendly interface that lets you set up your welcome, abandoned-cart recovery order confirmation, upsell/downsell series of emails. You can also create your opt-in forms and connect with prospects to offer discounts on popular coaching products. There are plenty of options to choose from and the interface is straightforward, making it a great option for anyone who is just starting out.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan that allows you to send as many emails as you want each month to up to 2000 subscribers. However, it’s expensive when compared to MailChimp and MailerLite and you’ll need to conduct some comparison shopping. ActiveCampaign does provide an advanced automated process that can be difficult to comprehend without previous experience in the industry.

Tags
ActiveCampaign allows you to add product or customer-related tags to your contacts. These tags let you target your emails based upon the behavior of your customers. They may not be included in one of the categories listed above. Automations use tags to conceal content and display contact information. If you’re wondering how you can use tags to build an email list with active campaign, read on to find out more.

To create tags for an email list using ActiveCampaign you need to add the contacts’ names along with email addresses as well as other information to help you categorize your contacts. You can also use conditional content to tag multiple contacts for various actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. This allows you to segment your subscribers in ways that reduce the number of emails sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be extremely efficient in keeping your business prominent among your customers. They provide them with timely information about the products and services they are interested in. Instead of sending mass email blasts to your entire contact list it is possible to target your audience with targeted content by gender and location, as well as educational level. These segments can also be based on purchase habits. Automated email marketing campaigns are not only effective for building an email list but also for marketing to businesses.

To ensure that your automation campaigns are functioning properly, first test them. Automated emails should not be sent in a flurry to your customers. Sending too many emails at one time can cause customers to unsubscribe, so concentrate on the most important opportunities. In addition to testing the automation of your emails, you should also test different subjects, content, and CTAs to determine which produce the best results. You can track the effectiveness of your campaigns by creating customized metrics that will meet your goals.

Landing page builder
If you’re creating an email marketing list, you may want to consider using a landing page creator. ActiveCampaign provides a simple drag-and-drop editor, allowing even most inexperienced users to easily create stunning landing pages. ActiveCampaign also has CRM capabilities that allow you to track leads, and store important contact details. The platform has tasks management options that include daily, weekly, and quarterly tasks.

You have the option to choose from pre-made templates or create a new page using a drag and drop editor. With this tool, you can add information, change the layout, and even incorporate Google Analytics tracking code into your page. With a few clicks of the mouse, you’ll have a beautiful landing page in just a few minutes. The landing page builder from ActiveCampaign comes with several other tools you can use to improve your landing pages.