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Build an Email List With Active Campaign

There are many options available when you are looking to build an email database. What should you do to choose the best one? ActiveCampaign suggests you make test lists and keep more than one. It is helpful to have several lists so you can determine which are most likely to be converted. Also, you should look for an interface that is easy to use and tags that are easy to use. This allows you to monitor and compare performance of different lists.

Features
One of the most effective characteristics of ActiveCampaign is the ability to segment customers according to their stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails according to certain segments’ interests and behaviours. To personalize each email, you can utilize dynamic content like videos or images. You can also make use of the CRM built into the platform to manage your email list.

The main problem with ActiveCampaign is the complex process. There are numerous steps to follow for each step, from setting up segments and creating leads scores. While ActiveCampaign provides a wide array of help content in-app and an extensive library of training resources, the system’s functionality is so extensive that you may be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they do display in a suitable format on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if you are looking to set up an email database for your small-scale business. Although the service is quite affordable compared to other email marketing platforms you will need to do some research before you make any choices. There are a variety of features you can make use of to create your list, including segmentation of emails and split testing.

The cost of building an email list with ActiveCampaign will vary based on the features you want. The basic plan is free up to 500 subscribers, however once you hit the 25,000-contact limit, you’ll have pay $49 per month. If you think you require more features you can upgrade to a more expensive package during your current billing period. The cost of ActiveCampaign’s email list is contingent on the number of subscribers it has.

Interface simple to use
A simple interface for building an email list with ActiveCampaign. This tool is easy to understand interface that allows you to create your welcome abandoned cart recovery orders confirmation, downsell/upsell email series. You can also create your opt-in forms and connect with prospects to offer discounts on popular coaching products. There are many options to choose from and the interface is simple and easy to use, making it a good choice for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which lets you send as many emails as you’d like every month to as many as 2000 subscribers. It is quite expensive when compared to MailChimp or MailerLite therefore it’s worthwhile to do some comparison shopping. ActiveCampaign does provide an advanced automation process , but it can be difficult to understand without some prior experience in the marketing via email industry.

Tags
You can apply customer or tags that relate to products to your contacts in ActiveCampaign. These tags allow you to send targeted emails based on your clients’ behaviour. They might not be included in any of the categories. Tags are used most often in automated applications to conceal content and show important contact information. Learn how tags can be utilized to build an active email list.

To make use of tags to create an email list with ActiveCampaign you need to add the names of your contacts as well as email addresses and other information that will allow you to segment your contacts. If you have many contacts, you can use conditional content and tag them to perform different actions. ActiveCampaign only provides conditional content for its Plus plan. This lets you segment your subscribers in ways that reduce the number of emails you send. This lets you provide highly relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your business top of mind for your customers. They give them timely details about the products and services they are interested in. Instead of sending out massive email blasts to your entire list of contacts it is possible to target your audience with targeted content by gender and location, as well as educational level. These segments can also be made according to the purchase habits of your customers. Apart from creating an email list, automated email campaigns can be beneficial for business-to-business email marketing.

To make sure that your automation campaigns work properly, you must first test them. Automated emails should not be sent in a rush to your customers. Sending too many emails at once could cause your customers to unsubscribe, therefore, you should focus on the most important opportunities. Aside from testing the automation of your emails, you should also test different subjects, content, and CTAs to determine which generate the best results. You can track the effectiveness of your campaigns by creating custom metrics that match your objectives.

Landing page builder
If you’re building an email marketing list, you might need to think about using a landing page builder. ActiveCampaign offers an easy-to-use drag-and-drop editor, allowing even the most novice users to create stunning landing pages. ActiveCampaign also has CRM capabilities that allow you to track leads and save important contact information. The platform also offers task management options , which include weekly, daily and quarterly tasks.

You have the option to either use pre-made templates, or create your own page with a drag-and-drop editor. This tool allows you to add content, customize your layout, and even include Google Analytics tracking code. In just a few minutes you can design an outstanding landing page. ActiveCampaign’s landing page builder also includes a variety of additional tools to enhance your landing pages.