Pipedrive Reviews

Build an Email List With Active Campaign

There are a variety of options when you are looking to build an email database. But how do you pick the best one? ActiveCampaign suggests you make test lists and have more than one. It is helpful to have multiple lists to determine which ones are most likely convert. In addition to features, look for a service that has simple interface and tag options. This allows you to track and compare the performance of various lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send highly relevant emails to specific segments based on their interests and behaviors. It is possible to use dynamic content, such as images and videos to personalize each email. To manage your email list, use the built-in CRM of the platform.

One of the biggest disadvantages of ActiveCampaign is the incredibly complex process. There are numerous steps to follow for each step, from creating segments and setting up an lead score. While ActiveCampaign offers a range of help articles in the app and an extensive library of learning resources, the system’s functionality is so extensive that it can make you be overwhelmed. The ActiveCampaign email campaigns aren’t designed to work with all email clients, but they display properly on mobile devices.

Cost
ActiveCampaign pricing is something you may be interested in if are looking to set up an email database for your small-scale business. Although the service is inexpensive compared to other email marketing platforms you must conduct some research before you make any decisions. There are a variety of options to create your email list including split testing, as well as email segmentation.

ActiveCampaign’s cost for building an email list is based on the features you want. The basic plan is free for up to 500 subscribers. However, once you hit the 25,000-contact limit, you’ll have to pay $49 per month. You can also upgrade during your current billing cycle to a more expensive plan if you think you’ll need more functionality. The cost of building an email list using ActiveCampaign depends on the number of subscribers you have.

Simple to use interface
A simple interface for creating an email list using ActiveCampaign. This tool provides a simple-to-use interface that allows you to set up your welcome, abandoned cart recovery, order confirmation, upsell/downsell email series. You can also set up your opt-in forms, connect with prospects, and offer discounts on popular coaching products. It’s simple to use and comes with a variety of features.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans, including a free forever plan that lets you send as many emails as you’d like each month to up to 2000 subscribers. It’s quite costly in comparison to MailChimp or MailerLite therefore it’s worthwhile to do some comparison shopping. ActiveCampaign does offer an advanced automation process that can be difficult to comprehend without previous experience in the industry.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags allow you to target your emails based on your customers’ behaviour. But they may not fall under one of the categories listed above. Tags are typically used in automated systems to conceal content and display important contact information. Learn how tags can be utilized to build an active email list.

ActiveCampaign tags can be used to construct an email database. To build a database, you will need to add the names and email addresses of your contacts. If you have many contacts, you may use conditional content and tag them to perform different actions. Conditional content is exclusive to ActiveCampaign and only available on the Plus plan. It allows you to segment your subscribers in ways that can reduce the number of emails sent. This lets you deliver relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be incredibly efficient in keeping your company at the top of your clients’ minds, providing them with up-to-date information about the products and services that will interest them. Instead of sending out mass email blasts to your entire list of contacts you can target your customers with targeted content based on gender or location as well as education level. These segments can be based on purchasing habits. Automated email marketing campaigns are not just beneficial for building an email list , but also for business-to-business marketing.

In the beginning, you must test your automation campaigns to ensure they’re working as you intended. Automated emails should be spaced appropriately so that your customers don’t get bombarded. Sending too many emails in one go can cause your customers to unsubscribe, so focus on only the most important opportunities. Apart from testing the automation of your emails, you must also test different topics, subject lines, and CTAs to determine which produce the best results. You can also track the performance of your campaigns with specific metrics that correspond to your goals.

Landing page builder
A landing page builder is a fantastic tool to use when building an email marketing list. ActiveCampaign offers a simple drag-and drop editor, which allows even the most novice users to create stunning landing pages. It also comes with CRM capabilities that allow you to keep track of leads and save important contact information. The platform offers the option of managing tasks that include daily, weekly, and quarterly tasks.

You have the option to either use pre-made templates, or create a brand new page with a drag-and-drop editor. With this tool you can add content, modify the layout, and even incorporate Google Analytics tracking code on your page. With just a few clicks of the mouse, you can create a stunning landing page in a matter of minutes. The page builder for landing pages from ActiveCampaign comes with a number of additional tools to enhance your landing pages.