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Build an Email List With Active Campaign

There are numerous options when you are looking to build an email database. What should you do to choose the best one? ActiveCampaign suggests that you create test lists and have more than one. It is helpful to have multiple lists to identify which ones are the most likely to convert. In addition to features, search for a website that has an user-friendly interface and tag options. This lets you observe and compare performance of various lists.

Features
The most effective feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails in response to specific segments’ interests and behaviours. You can utilize dynamic content, such as images and videos to personalize each email. To manage your email list, use the platform’s built in CRM.

The main problem with ActiveCampaign is the complex process. There are multiple steps to follow for each procedure, including the creation of segments and the lead score. While ActiveCampaign does offer a variety of in-app help articles and an extensive library of training resources, the system’s functionality is so extensive that it can make you feel overwhelmed. ActiveCampaign’s email campaigns are not optimized for all email clients, but they display in a professional format on mobile devices.

Cost
If you’re in the market to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. Although the service is quite affordable when compared with other email marketing platforms you must conduct some research before you make any decisions. There are a number of options to create your list, including segmentation of emails and split testing.

The cost for ActiveCampaign’s email list varies depending on what features you require. The basic plan is free up to 500 subscribers. However, once you reach the 25,000-contact limit, you’ll need to pay $49 per month. If you feel you require more features, you can upgrade to a more expensive package during your current billing cycle. The cost of establishing an email list using ActiveCampaign depends on how many subscribers you have.

Interface is easy to use
ActiveCampaign’s interface is simple to use for building your email list. This tool comes with a user-friendly interface that allows you to create your welcome, abandoned-cart recovery and order confirmation, as well as upsell/downsell emails. You can also create your opt-in forms, connect with potential clients, and offer discounts on popular coaching products. It’s easy to use and includes a lot of options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which allows you to send as many emails as you’d like per month to as many as 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite and you’ll need to shop around. ActiveCampaign offers advanced automation that is difficult to understand in case you aren’t familiar with the world of email marketing.

Tags
You can apply customer or tags related to products to your contacts in ActiveCampaign. These tags can make it easier to tailor your emails based on your customers behaviour. However, they might not belong to one of the categories listed above. Tags are typically used in automations to conceal content and show important contact information. Learn how tags can be utilized to create an active email list.

To use tags to build an email list with ActiveCampaign you need to add names of contacts emails, names, as well as other information to help you categorize your contacts. You can also use conditional content to tag multiple contacts for various actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of email messages sent. This lets you send relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be incredibly efficient in keeping your company at the top of your customers’ minds, by providing them with current information on the products and services that will interest them. Instead of mass email blasts that are sent to your entire list of contacts, targeted content can be tailored to specific customers based on gender, location and education level, among other factors. These segments can also be based on buying habits. Besides building an email list automated email marketing campaigns are useful for business-to-business email marketing.

To ensure that your automation campaigns are running properly, you must first test them. Automated emails shouldn’t be sent out in a hurry to your customers. Sending too many emails at one time can cause your customers to unsubscribe so you should concentrate on only the most important opportunities. Aside from testing the automation of your emails, you should also test different subject lines, content and CTAs to determine which ones will yield the greatest results. You can also monitor the effectiveness of your campaigns using customized metrics that match your objectives.

Landing page builder
A landing page builder is a fantastic tool to use when you are building an email marketing list. ActiveCampaign offers an easy-to-use drag-and-drop editor, which allows even the most inexperienced users to easily create stunning landing pages. The program also has CRM capabilities that allow you to track leads and store valuable contact details. The platform provides tasks management options that include weekly, daily, and quarterly tasks.

You can either utilize pre-designed templates or create a completely new page with the drag-and-drop editor. With this tool you can add content, customize the layout, and even add Google Analytics tracking code to the page. With a few clicks of the mouse, you’ll create a stunning landing page in a matter of minutes. The landingpage builder of ActiveCampaign comes with numerous additional tools that can be utilized to improve your landing pages.