Pipedrive Software

Build an Email List With Active Campaign

There are numerous options in the event that you wish to create an email database. What is the best one? ActiveCampaign recommends you to create test lists and have more than one. It is useful to have multiple lists so that you can determine which ones are most likely convert. In addition to features, search for a service that has easy-to-use interface and tag options. This means you can monitor and analyze the performance of each list against other.

Features
One of the most effective features of ActiveCampaign is the capability to segment customers according to their stage in the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails to specific segments based on their preferences and behaviors. You can make use of dynamic content, like videos and images to personalize every email. To manage your email list, use the built-in CRM of the platform.

But, one of the main drawbacks to ActiveCampaign is its incredibly complicated process. Each step requires multiple steps, including the creation of segments and creating leads. While ActiveCampaign provides a wide array of in-app help articles and an extensive library of training resources Its capabilities are so extensive that you might be overwhelmed. ActiveCampaign’s email campaigns are not optimized for all email clients, however they do show in a format that is suitable on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if are in the market to create an email database for your small business. While the service is affordable in comparison to other email marketing platforms, you must conduct some research before you make any decision. There are a lot of options to build your email list including split testing, as well as email segmentation.

The cost of ActiveCampaign to build an email list varies based on the features you’ll need. The basic plan is free up to 500 subscribers, however when you reach the 25,000-contact limit, you’ll have to pay $49 per month. You can upgrade your plan during the current billing cycle to a higher-priced package if you believe you’ll need more functionality. The cost of creating an email list with ActiveCampaign is contingent on the number of subscribers you have.

Interface is simple to use
The interface of ActiveCampaign is easy to use for building your email list. This tool has an easy-to-use interface that allows you to set up your welcome, abandoned cart recovery and order confirmation, as well as upsell/downsell series of emails. You can also set up your opt-in form, connect with prospects, and provide discounts on popular coaching products. It’s simple to use and has a wealth of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan which allows you to send as many email messages as you like each month to as many as 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite and, therefore, you’ll need to compare the options. ActiveCampaign does offer an advanced automation system that is difficult to comprehend without prior experience in the marketing via email industry.

Tags
You can apply customer or product-related tags to your contacts in ActiveCampaign. These tags help to send targeted emails based on the customers’ behaviour. They might not be included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be utilized to create an active email list.

ActiveCampaign tags can be used to build an email database. To do this you’ll need include the names and email addresses of your contacts. If you have a lot of contacts, you can make use of conditional content and tag them to perform different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of emails that are sent. This lets you send highly relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be efficient in keeping your company in the minds of your customers. They provide them with timely details about the products and services they are interested in. Instead of sending out mass email blasts to your entire list of contacts you can focus on your customers with targeted content by gender, location, and education level. These segments can also be created in accordance with the buyer’s habits. Automated email marketing campaigns are not only beneficial for building an email list but also for marketing to businesses.

In the beginning, you must check the automated campaigns to make sure they are working as intended. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails in one go could cause customers to unsubscribe. Therefore, focus on the most important opportunities. You should test the automation of your emails. Additionally it is important to test different subject lines, content, CTAs and CTAs to determine which produce the best results. You can also track the performance of your campaigns with customized metrics that match your goals.

Landing page builder
If you’re building an email marketing list, you might be interested in using a landing-page builder. ActiveCampaign offers an easy-to-use drag-and-drop editor, allowing even least experienced users to create stunning landing pages. The program also has CRM capabilities that let you track leads and store valuable contact details. The platform has task management options that include daily, weekly and quarterly tasks.

You can make use of pre-made templates or design an entirely new page using the drag-and-drop editor. This tool lets you include content, personalize your layout, and even integrate Google Analytics tracking code. In just a few minutes you can design an outstanding landing page. The landingpage builder of ActiveCampaign comes with numerous additional tools you can use to enhance your landing pages.