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Build an Email List With Active Campaign

There are a lot of options if you want to build an email database. But how do you choose the best one? ActiveCampaign suggests you keep several test lists. It is helpful to have multiple lists to identify which ones are the most likely to convert. In addition to features, search for a website that has an simple interface and tag options. This allows you to analyze and compare the performance of the various lists.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails according to specific segments’ interests and behaviors. You can use dynamic content, such as videos and images to personalize every email. You can also make use of the built-in CRM of the platform to manage your email list.

But, one of the main drawbacks to ActiveCampaign is its complicated process. There are numerous steps to follow for each step, including the creation of segments and the lead score. While ActiveCampaign provides a wide array of in-app help articles and an extensive library of learning resources, the system’s functionality is so extensive that you may be overwhelmed. ActiveCampaign’s email campaigns are not optimized for all email clients, however they do display in a suitable format on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if are looking to build an email database for your small business. Although the service is affordable compared to other email marketing platforms, you must conduct some research before you make any choices. There are many options to create your email list, including split testing and email segmentation.

The cost of establishing an email list using ActiveCampaign varies greatly depending on the features that you require. The basic plan is free up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll have to pay $49 per month. You can also upgrade during your current billing cycle to a higher-priced package if you think you’ll require more functions. The cost of building an email list using ActiveCampaign depends on the number of subscribers you have.

Interface that is easy to use
The interface of ActiveCampaign is easy create your email list. This tool offers an easy-to-use interface that allows you to set up your welcome, abandoned cart recovery order confirmation, upsell and downsell series of emails. You can also create opt-in forms and connect with your prospects to offer discounts on popular coaching products. It’s easy to use and has many options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan that lets you send as many email messages as you want each month to as many as 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite, so you need to compare the options. ActiveCampaign offers an advanced automation system that is difficult to understand without some knowledge of the email marketing industry.

Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags help to personalize your emails based on your clients’ behaviour. But they may not fit into any of the above categories. Tags are most often used in automated applications to conceal content and display important contact information. Learn how tags can be used to build an active email list.

To make use of tags to create an email list with ActiveCampaign you need to add the names of the contacts along with email addresses as well as other information that can help you segment your contacts. You can also apply conditional content to tag multiple contacts for various actions. Conditional content is exclusive to ActiveCampaign and is only available on the Plus plan. It allows you to segment your subscribers in ways that can reduce the amount of emails you send. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be efficient in keeping your business top of mind for your customers. They provide them with current information about the products and services they are interested in. Instead of sending out massive email blasts to your entire list of contacts, you can target customers by focusing your content on gender or location as well as education level. These segments can be based on purchasing habits. Automated email marketing campaigns are not only useful for creating an email list , but also for business-to-business marketing.

First, you should always check the automated campaigns to ensure that they’re performing as planned. Automated email messages should be spaced in a way that customers don’t get bombarded. Sending too many emails at once could cause your customers to unsubscribe, so you should concentrate on only the most important opportunities. In addition to testing the automation of your emails, you should also test different subject lines, content, and CTAs to determine which ones yield the most results. You can also monitor the effectiveness of your campaigns using custom metrics that reflect your goals.

Landing page builder
A landing page builder is a fantastic tool to use when creating an email marketing list. The drag-and-drop editor in ActiveCampaign makes it easy to create stunning landing pages for even the most inexperienced users. ActiveCampaign has CRM capabilities that allow you to track leads and keep important contact information. The platform provides task management options that include daily, weekly, and quarterly tasks.

You have the option to either choose pre-made templates or create a brand new page by using a drag-and-drop editor. This tool lets you add content, modify the layout, and even integrate Google Analytics tracking code. With just a few clicks the mouse, you can have a beautiful landing page in just a few minutes. The landing page builder of ActiveCampaign comes with a number of other tools that can help you improve your landing pages.