Build an Email List With Active Campaign
There are a lot of options in the event that you wish to create an email database. What should you do to choose the most effective one? ActiveCampaign recommends that you create test lists and keep more than one. It is beneficial to have multiple lists to know which lists are most likely to convert. In addition to features, search for a platform that offers an easy to use interface and tag options. This lets you observe and compare performance across different lists.
Features
One of the most effective characteristics of ActiveCampaign is the capability to segment customers based on their stage of the buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails to specific groups based on their interests and behaviour. You can use dynamic content, such as images and videos, to personalize each email. To manage your list, you can utilize the CRM built into the platform.
The main issue with ActiveCampaign is its complex process. There are multiple steps to follow for each step, such as setting up segments and creating an lead score. While ActiveCampaign does provide a range of help articles within the app as well as an extensive library of training resources, the system’s functionality is so extensive that you might feel overwhelmed. ActiveCampaign’s email campaign are not optimized for all email client however they are displayed correctly on mobile devices.
Cost
If you’re looking to build an email list for your small-sized company, you’re probably thinking about ActiveCampaign pricing. Although the service is quite inexpensive compared to other email marketing platforms you will need to do some research before you make any decision. You have a number of options to build your email list which include split testing and email segmentation.
The cost of ActiveCampaign’s email list differs based on the features you’ll need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will be charged $49/month. You can upgrade your plan during the current billing cycle to a higher-priced package if you believe you’ll require more features. The cost of creating an email list using ActiveCampaign is contingent on the number of subscribers you have.
Interface simple to use
Easy to use interface for creating an email list using ActiveCampaign. This tool offers an easy-to-use interface that allows you to create your welcome, abandoned cart recovery, order confirmation, upsell/downsell emails. You can also create your opt-in forms and connect with potential customers to offer discounts on popular coaching products. There are numerous options to choose from and the interface is straightforward which makes it a great choice for beginners.
Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions, including a free forever plan that allows you to send as many emails as you like each month to up 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite and it’s worth comparing. ActiveCampaign does provide an advanced automated process that can be difficult to comprehend without prior experience in the marketing via email industry.
Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags allow you to focus your emails on your customers’ behaviors. They may not be included in any of the categories mentioned above. Tags are commonly used in automated applications to conceal content and display important contact information. If you’re looking for ways to make use of tags to create an email list with an active campaign, keep reading to learn more.
To use tags to build an email list with ActiveCampaign it is necessary to include names of contacts emails, names, and other information that will allow you to segment your contacts. You can also apply conditional content to tag multiple contacts for various actions. Conditional content is exclusive to ActiveCampaign and only available on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of email messages sent. This helps you deliver hyper-relevant content to your subscribers.
Automated campaigns
Automated campaigns to build an email list can be incredibly effective in keeping your business at the forefront of your customers’ minds, by providing them with current information on the products and services that appeal to them. Instead of sending out mass emails to your entire contact list, you can target customers with targeted content based on gender or location, as well as by education level. These segments can also be made by analyzing the purchasing habits of customers. In addition to building an email database, automated email campaigns are beneficial for business-to-business email marketing.
The first step is to test the automation campaigns to ensure that they’re performing as planned. Automated emails should not be sent in a rush to your customers. Sending too many emails at once could cause your customers to unsubscribe so concentrate on the most important opportunities. You should test the automated nature of your emails. Additionally you should test various subject lines, content, CTAs, and CTAs to determine which yield the most results. You can even track the effectiveness of your campaigns using customized metrics that match your objectives.
Landing page builder
If you’re building an email marketing list, you might need to think about using a landing page creator. ActiveCampaign’s drag-and-drop editor allows you to easily create stunning landing pages even for the most novice users. ActiveCampaign also offers CRM capabilities that let you track leads, and store important contact details. The platform offers the option of managing tasks that include weekly, daily, and quarterly tasks.
You can either choose pre-made templates or create a new one using a drag and drop editor. This tool lets you add content, customize the layout, and even add Google Analytics tracking code. In just a few minutes, you can build an outstanding landing page. The landingpage builder in ActiveCampaign has several additional tools that can be utilized to enhance your landing pages.