Pipedrive Workflow Automation

Build an Email List With Active Campaign

If you’re looking to create an email list, there are several options. How do you choose the best one? ActiveCampaign suggests you keep multiple test lists. It is helpful to have multiple lists to determine which ones are most likely convert. In addition to features, look for a site that has an simple interface and tag options. This means you can monitor and evaluate the performance of each list with other.

Features
One of the most effective characteristics of ActiveCampaign is the ability to segment customers based on their current stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails in response to specific segments’ interests and behavior. You can utilize dynamic content, such as images and videos, to personalize each email. To manage your list, you can utilize the platform’s built in CRM.

ActiveCampaign’s biggest problem is its complex process. There are multiple steps to complete for each step, from setting up segments and establishing a lead score. While ActiveCampaign does provide a range of help articles in the app and an extensive library of training materials The system’s capabilities are so extensive that you could feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, however they do display in a proper format on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if are looking to create an email database for your small business. Although the service is inexpensive compared to other email marketing platforms you will need to do some research before you make any decision. There are many options to create your email list that include split testing and email segmentation.

The cost of ActiveCampaign to build an email list is based on the features you want. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll have to pay $49/month. You can also upgrade during your current billing cycle to a more costly package if you feel you’ll require more features. The cost of establishing an email list with ActiveCampaign depends on how many subscribers you have.

Interface is simple to use
ActiveCampaign’s interface is simple to use to create your email list. This tool has an easy-to-use interface that allows you to create your welcome, abandoned-cart recovery, order confirmation, upsell and downsell series of emails. You can also set up your opt-in forms, connect with prospects, and offer discounts on popular coaching products. It is easy to use and has a wealth of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan that lets you send as many email messages as you like each month to up to 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite and you’ll need to do some comparison shopping. ActiveCampaign provides advanced automation that is hard to comprehend for those who aren’t acquainted with the field of email marketing.

Tags
You can apply customer or tags related to products to your contacts in ActiveCampaign. These tags allow you to send targeted emails based on your customers’ behavior. They may not fall under any of the categories mentioned above. Automations use tags to conceal content and display contact information. Learn how tags can be utilized to build an active email list.

To use tags to build an email list with ActiveCampaign you need to add the names of the contacts as well as email addresses as well as other information that will allow you to segment your contacts. If you have lots of contacts, you may use conditional content and tag them for different actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways that decrease the number of emails that are sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be efficient in keeping your business in the minds of your customers. They provide them with timely information about the products or services they are interested in. Instead of sending mass email blasts to your entire list of contacts it is possible to target your audience with targeted content by gender and location, as well as educational level. These segments can also be based on purchase habits. Automated email campaigns aren’t just beneficial for building an email list , but also for business-to-business marketing.

To ensure that your automation campaigns are functioning properly, you need to first test them. Automated emails should not be sent out in a hurry to your customers. Sending too many emails at once could make your customers unsubscribe, therefore, you should focus on the most important opportunities. In addition to testing the automation of your emails, it is important to also test different subject lines, content, and CTAs to determine which ones generate the best results. You can even track the effectiveness of your campaigns using customized metrics that match your objectives.

Landing page builder
If you’re building an email marketing list, you may need to think about using a landing page builder. ActiveCampaign offers an easy-to-use drag-and-drop editor, allowing even most inexperienced users to easily create stunning landing pages. ActiveCampaign has CRM capabilities that allow you to track leads and save valuable contact information. The platform also offers task management options , which include weekly, daily, and quarterly tasks.

You have the option to either choose pre-made templates or create your own page with a drag-and-drop editor. With this tool you can add information, change the layout, and even add Google Analytics tracking code to your website. In just a few minutes you can design an impressive landing page. The landingpage builder in ActiveCampaign has numerous additional tools that can be utilized to enhance your landing pages.