Build an Email List With Active Campaign
If you’re trying to build an email list, there are numerous options. How do you choose the best one? ActiveCampaign suggests you keep multiple test lists. It is helpful to have multiple lists to determine which ones are most likely to convert. In addition to features, look for a website that has an user-friendly interface and tag options. This lets you monitor and compare performance of various lists.
Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails to specific groups based on their interests and behavior. You can utilize dynamic content, like images and videos, to personalize each email. You can even make use of the built-in CRM feature of the platform to manage your email list.
ActiveCampaign’s biggest problem is its complex process. There are multiple steps to complete for each step, including the creation of segments and an lead score. ActiveCampaign offers a wide range of help articles that are available in the app, and a comprehensive training library. But it’s so complex that you could feel overwhelmed. ActiveCampaign’s email campaign are not optimized for every email client, but they display properly on mobile devices.
Cost
ActiveCampaign pricing is something that you might be interested in if you are looking to build an email database for your small business. The cost is fairly low compared to other email marketing platforms, but if want to maximize the value of your marketing budget, you’ll need to do some research first. You have a number of options to build your email list which include split testing and email segmentation.
The cost of creating an email list with ActiveCampaign is a lot based on the features you want. The basic plan is free for up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll be required to pay $49 per month. You can also upgrade during your current billing cycle to a more costly plan if you think you’ll require more features. The cost of ActiveCampaign’s email list is contingent on the number of subscribers it has.
Interface is easy to use
The interface of ActiveCampaign is easy to use to create your email list. This tool offers a simple-to-understand interface that lets you set up your welcome abandoned cart recovery ordering confirmation, as well as upsell/downsell series of emails. You can also create opt-in forms and connect with prospective customers to offer discounts on popular coaching products. It’s easy to use and has a wealth of options.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan that lets you send as many email messages as you’d like per month to as many as 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite and, therefore, you’ll need to compare the options. ActiveCampaign does provide an advanced automation process that can be difficult to understand without some experience in the email marketing industry.
Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags allow you to send targeted emails based on your customers’ actions. But they may not fall under one of the categories listed above. Automations use tags to conceal content and display contact information. Learn how tags can be used to build an active email list.
ActiveCampaign tags can be used to create an email database. To build this database it is necessary to add the names and email addresses of your contacts. If you have many contacts, it is possible to use conditional content and tag them to perform different actions. ActiveCampaign only provides conditional content with the Plus plan. This allows you to segment your subscribers in ways which reduce the amount of emails that are sent. This allows you to deliver relevant content to your subscribers.
Automated campaigns
Automated campaigns to build an email list can be extremely effective in keeping your business in the forefront of your customers’ minds, by providing them with timely information on the products and services that appeal to them. Instead of mass email blasts being sent out to your entire list of contacts, targeted content can be targeted to specific customers by gender, location or education level and other variables. These segments can be also created by analyzing the purchasing habits of customers. Automated emails are not only effective for building an email list , but are also beneficial for marketing to businesses.
To ensure that your automation campaigns are functioning properly, you must first test the effectiveness of your automation campaigns. Automated emails should not be sent in a rush to your customers. Sending too many emails at once can make your customers unsubscribe, so concentrate on the most important opportunities. You should test the effectiveness of your emails. Also it is important to test different subject lines, content, CTAs, and CTAs to see which ones produce the best results. You can measure the effectiveness of your marketing campaigns using specific metrics that are tailored to your objectives.
Landing page builder
A landing page builder is a fantastic tool to use when building an email marketing list. ActiveCampaign’s drag-and-drop editor allows you to easily create stunning landing pages even for the least experienced users. It also includes CRM capabilities that let you track leads and keep valuable contact details. The platform also offers tasks management options, such as daily, weekly, and quarterly tasks.
You can utilize pre-designed templates or create an entirely new page using an editor that drags and drops. With this tool you can include information, change the layout, and even include Google Analytics tracking code to your site. With just a few clicks of the mouse, you can have a beautiful landing page in a matter of minutes. The landingpage builder of ActiveCampaign comes with several additional tools you can use to enhance your landing pages.