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Build an Email List With Active Campaign

If you’re looking for ways to build an email list, you have many options. How do you choose the most effective one? ActiveCampaign suggests you keep several test lists. A variety of lists are helpful so you can determine which are most likely to be converted. In addition to features, search for a platform that offers an easy to use interface and tag options. This allows you to analyze and compare the performance of various lists.

Features
The most effective feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails in response to certain segments’ interests and behavior. You can make use of dynamic content, such as videos and images to personalize each email. You can even use the built-in CRM feature of the platform to manage your email list.

ActiveCampaign’s biggest problem is its complex process. Each step requires multiple steps, like creating segments and creating leads. ActiveCampaign provides a range of help articles in the app as well as a comprehensive training library. However, it’s so complicated that you may be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, however they display in a professional format on mobile devices.

Cost
If you’re in the market to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. The service is reasonably priced when compared to other marketing platforms, but if you want to get the most value of your marketing budget, you’ll have to conduct some research before you decide. There are a number of features you can use to create your list, such as email segmentation and split testing.

The cost for ActiveCampaign’s email list varies based on the features you need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will have to pay $49 per month. If you feel you require more functionality, you can upgrade to a more expensive package during your current billing cycle. The cost for building an email list with ActiveCampaign is dependent on the number of subscribers you have.

Easy to use interface
An easy-to-use interface to create an email list with ActiveCampaign. This tool offers a simple-to-understand interface that allows you to design your welcome abandoned cart recovery, order confirmation, and upsell/downsell email series. You can also create opt-in forms and connect with prospective customers to offer discounts on popular coaching products. There are a variety of features to choose from and the interface is simple, making it a great choice for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan which lets you send as many emails as you’d like every month to as many as 2000 subscribers. However, it’s expensive when compared to MailChimp and MailerLite and you’ll need to conduct some comparison shopping. ActiveCampaign offers advanced automation that can be difficult to grasp for those who aren’t acquainted with the email marketing industry.

Tags
You can add customer and product-related tags to your contacts in ActiveCampaign. These tags help to send targeted messages based on your customers behaviour. They may not be included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be utilized to build an active email list.

To use tags to build an email list with ActiveCampaign, you must add the contacts’ names, email addresses, and other information that will allow you to segment your contacts. You can also apply conditional content to tag multiple contacts for different actions. Conditional content is only available to ActiveCampaign and is only available on the Plus plan. It lets you segment your subscribers in ways that can reduce the amount of email messages sent. This lets you deliver relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be extremely efficient in keeping your company top of mind for your customers. They provide them with timely information about the products and services they are interested in. Instead of sending out mass emails being sent to your entire list of contacts, targeted content can be tailored to specific customers by gender, location, education level, and other aspects. These segments can be also created according to the purchase habits of your customers. Apart from creating an email list automated email campaigns can be useful for business-to-business email marketing.

To ensure that your automation campaigns work properly, you need to first test them. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails simultaneously can cause customers to unsubscribe. Therefore, focus on the most important opportunities. Apart from testing the automation of your emails, you must also test different topics, subject lines, and CTAs to determine which generate the best results. You can track the effectiveness of your marketing campaigns using custom metrics that match your goals.

Landing page builder
If you’re creating an email marketing list, you might be interested in using a landing page builder. ActiveCampaign offers a simple drag and drop editor that allows even the most novice users to create stunning landing pages. The program also has CRM capabilities, which let you track leads and store important contact information. The platform also provides the option of managing tasks, which include daily, weekly, and quarterly tasks.

You have the option to either choose pre-made templates or create a new one with a drag-and-drop editor. With this tool you can add content, customize the layout, and even incorporate Google Analytics tracking code to your site. In just a few minutes you can create a stunning landing page. The landing page builder from ActiveCampaign comes with numerous additional tools that you can use to enhance your landing pages.