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Build an Email List With Active Campaign

There are numerous options if you want to build an email database. What should you do to choose the best one? ActiveCampaign suggests that you create test lists and have more than one. Having several lists is helpful to determine which ones are most likely to convert. You should also search for a service with easy-to-use interfaces and tags that are easy to use. This allows you to observe and compare performance across different lists.

Features
One of the most powerful characteristics of ActiveCampaign is the capability to segment customers according to their current stage of the buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails based on specific segments’ interests as well as behaviours. To personalize every email, you can use dynamic content, such as videos or images. You can even use the platform’s built-in CRM to manage your list.

The main problem with ActiveCampaign is the complex process. There are numerous steps to follow for each step, such as the creation of segments and a lead score. While ActiveCampaign offers a range of in-app help articles and an extensive library of training resources however, the functionality of the system is so extensive that you may be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they show in a format that is suitable on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if you are looking to set up an email database for your small business. The cost is fairly low when compared with other email marketing platforms, but if want to make the most of your marketing budget, you’ll need to do some research first. There are a lot of options to build your email list, including split testing and email segmentation.

The cost for building an email list using ActiveCampaign differs greatly based on the features that you require. The basic plan is free for up to 500 subscribers. However, once you hit the 25,000-contact limit, you’ll need to pay $49 per month. If you think you require more functionality, you can upgrade to a higher-priced package at the time of your current billing cycle. The cost for building an email list with ActiveCampaign depends on how many subscribers you have.

Interface is easy to use
ActiveCampaign’s interface is simple to use for building your email list. The tool comes with a simple interface that lets you create your welcome, abandoned cart recovery ordering confirmation, as well as downsell and upsell series of emails. You can also set up your opt-in forms, connect with potential clients, and offer discounts on popular coaching products. It’s easy to use and includes a lot of features.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users that include a free forever plan that lets you send as many emails as you’d like every month, to up to 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite and, therefore, you’ll need to compare the options. ActiveCampaign offers an advanced automation process that can be difficult to understand without some prior experience in the marketing via email industry.

Tags
You can apply customer or tags related to products to your contacts in ActiveCampaign. These tags help to target your emails based on your clients’ actions. But they don’t be included in any of the above categories. Tags are typically used in automated applications to conceal content and display important contact information. Learn how tags can be utilized to build an active email list.

To build an email list using ActiveCampaign, you must add the names of the contacts emails, names, and other information that will allow you to segment your contacts. You can also make use of conditional content in order to tag multiple contacts for various actions. Conditional content is only available to ActiveCampaign and available only on the Plus plan. It allows you to segment your subscribers in ways that can reduce the amount of emails you send. This lets you send relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be extremely effective at keeping your business in the forefront of your customers’ minds, by providing them with timely information on the products and services that appeal to them. Instead of sending out mass emails being sent to your entire contact list, targeted content can be targeted to specific customers depending on gender, geographic location, education level, and other variables. These segments can also be made according to the purchase habits of your customers. Automated email campaigns are not only beneficial for building an email database, but also for business-to-business marketing.

First, you should always test your automation campaigns to make sure they’re functioning as intended. Automated emails should not be sent in a rush to your customers. Sending too many emails at one time could result in customers opting out. Therefore, you should focus on the most important opportunities. In addition to testing the automation of your emails, it is important to also test different subjects, content, and CTAs to determine which ones produce the best results. You can also monitor the effectiveness of your campaigns by using custom metrics that reflect your objectives.

Landing page builder
If you’re building an email marketing list, you may want to consider using a landing page creator. The drag-and-drop editor in ActiveCampaign makes it easy to design stunning landing pages for even the most inexperienced users. It also comes with CRM capabilities that allow you to track leads and keep valuable contact details. The platform also offers the option of managing tasks, which include daily weekly, monthly, and quarterly tasks.

You can either make use of pre-made templates or design an entirely new page using the drag-and-drop editor. With this tool it is possible to add content, customize the layout, and even integrate Google Analytics tracking code into your site. With just a few clicks the mouse, you can have a beautiful landing page in a matter of minutes. The landing page builder from ActiveCampaign comes with a number of additional tools to help improve your landing pages.