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Build an Email List With Active Campaign

There are a lot of options if you want to build an email database. What should you do to choose the best one? ActiveCampaign recommends that you create test lists and have more than one. Having several lists is helpful so you can determine which are most likely to be converted. In addition to features, look for a platform that offers an easy to use interface and tag options. This allows you to observe and compare performance of various lists.

Features
One of the most effective characteristics of ActiveCampaign is the ability to segment customers according to their stage in the buying cycle. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails based on specific segments’ interests as well as behaviours. To personalize every email, you can utilize dynamic content like images or videos. To manage your list, you can utilize the built-in CRM feature of the platform.

But, one of the biggest drawbacks of ActiveCampaign is the incredibly complex process. Each step involves several steps, such as creating segments and creating leads. ActiveCampaign offers a number of help articles in the app and a comprehensive training library. However, it’s so complicated that you may be overwhelmed. ActiveCampaign’s email campaigns aren’t designed to work with all email clients but they do display correctly on mobile devices.

Cost
If you’re looking to build an email list for your small business, you’re probably wondering about ActiveCampaign pricing. The cost is fairly low compared to other email marketing platforms, but if you want to get the most value of your marketing budget, you’ll have to do some research first. There are a variety of features that you can utilize to create your list, such as email segmentation and split testing.

ActiveCampaign’s cost for building an email list differs based on the features you need. The basic plan is free for up to 500 subscribers, however once you hit the 25,000-contact limit, you’ll have pay $49 per month. If you feel you need more functionality you can upgrade to a more expensive package in the current billing cycle. The cost for building an email list with ActiveCampaign is dependent on the number of subscribers you have.

Interface is simple to use
Simple to use interface for building an email list with ActiveCampaign. This tool has an easy-to-understand interface that allows you to design your welcome abandoned cart recovery as well as order confirmation and upsell/downsell series of emails. You can also create opt-in forms and connect with prospects to offer discounts on popular coaching products. There are many options to pick from and the interface is straightforward and easy to use, making it a good option for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan that allows you to send as many emails as you like each month to up to 2000 subscribers. It is quite expensive when compared to MailChimp or MailerLite so it is worthwhile to do some comparison shopping. ActiveCampaign offers advanced automation that is hard to comprehend in case you aren’t familiar with the email marketing industry.

Tags
ActiveCampaign allows you to add product or customer-related tags for your contacts. These tags let you focus your emails on the behavior of your customers. They may not be included in any of the categories mentioned above. Automations use tags to conceal content and display contact information. Learn how tags can be used to create an active email list.

To use tags to build an email list using ActiveCampaign, you must add the names of your contacts, email addresses, and other data that will help you segment your contacts. You can also apply conditional content to tag multiple contacts for various actions. ActiveCampaign only provides conditional content on its Plus plan. It lets you segment your subscribers into ways that reduce the number of emails sent. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very effective in keeping your company prominent among your customers. They give them timely information about the products or services they are interested in. Instead of sending mass email blasts to your entire list of contacts you can focus on your customers with targeted content based on gender or location as well as education level. These segments can be based on purchasing habits. Besides building an email list automated email campaigns can be beneficial for business-to-business email marketing.

To ensure that your automation campaigns are running correctly, you should first test the effectiveness of your automation campaigns. Automated email messages should be spaced in a way that customers don’t feel bombarded. Sending too many emails in one go can make your customers unsubscribe, therefore, you should focus on the most important opportunities. You should test the automation of your emails. Additionally it is important to test different subject lines, content, CTAs and CTAs to determine which produce the best results. You can track the performance of your campaigns using customized metrics that will meet your goals.

Landing page builder
A landing page builder is a fantastic tool to use when you are building an email marketing list. ActiveCampaign offers a simple drag-and drop editor, allowing even most inexperienced users to easily create stunning landing pages. ActiveCampaign has CRM capabilities that allow you to track leads and keep valuable contact information. The platform also provides the option of managing tasks, which include daily or weekly tasks, as well as quarterly tasks.

You can choose to utilize pre-designed templates or create an entirely new page using an editor that drags and drops. With this tool you can add content, alter the layout, and even include Google Analytics tracking code on your page. In just a few minutes, you can build an amazing landing page. The landing page builder of ActiveCampaign comes with a number of other tools to improve your landing pages.