Build an Email List With Active Campaign
If you’re trying to build an email list, you have several options. How do you choose the right one? ActiveCampaign suggests that you create test lists and keep more than one. It is beneficial to have multiple lists so you can determine which are most likely to convert. In addition to features, look for a website that has an simple interface and tag options. This lets you track and compare the performance of each list against other.
ActiveCampaign’s most powerful feature is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails depending on specific segments’ interests and behaviors. You can use dynamic content, such as videos and images to personalize every email. To manage your email list, use the built-in CRM feature of the platform.
But, one of the major drawbacks of ActiveCampaign is the incredibly complex process. Each step requires multiple steps, like creating segments and creating leads. While ActiveCampaign provides a wide array of in-app help articles and a comprehensive training library however, the functionality of the system is so extensive that you may be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, however they display in a proper format on mobile devices.
If you’re looking to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. Although the service is quite affordable compared to other email marketing platforms, you must conduct some research before you make any decisions. There are a variety of features you can make use of to create your list, such as email segmentation and split testing.
The cost of building an email list using ActiveCampaign will vary based on the features you need. The basic plan is free up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll be required to pay $49 per month. If you feel you require more features you can upgrade to a higher-priced package during your current billing cycle. ActiveCampaign’s cost for building an email list is contingent on the number of subscribers it has.
Interface simple to use
ActiveCampaign’s interface is simple to make use of to build your email list. This tool offers an easy-to-use interface that allows you to create your welcome, abandoned-cart recovery, order confirmation, upsell/downsell series of emails. You can also build your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. There are many options to choose from and the interface is straightforward, making it a great option for beginners.
Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans that include a free forever plan that lets you send as many emails as you like each month to up to 2000 subscribers. However, it’s expensive compared to MailChimp and MailerLite and you’ll need to do some comparison shopping. ActiveCampaign provides advanced automation that is hard to comprehend in case you aren’t familiar with the field of email marketing.
You can add customer and product-related tags to your contacts in ActiveCampaign. These tags let you send targeted emails based on your customers’ actions. They might not be included in any of the categories. Automations use tags to hide content and display contact information. Learn how tags can be used to build an active email list.
ActiveCampaign tags can be used to create an email database. To build this database you’ll need to include the email addresses and names of your contacts. If you have lots of contacts, you may use conditional content and tag them to perform different actions. Conditional content is only available to ActiveCampaign and only available on the Plus plan. It allows you to segment your subscribers in ways that reduce the number of emails sent. This lets you provide relevant content to your subscribers.
Automated email marketing campaigns can be effective in keeping your business prominent among your customers. They provide them with timely information about the products and services they are interested in. Instead of sending out mass emails being sent out to your entire contact list, personalized content can be tailored to specific customers according to gender, location, education level, and other aspects. These segments can be based on purchasing habits. In addition to creating an email list automated email campaigns are useful for business-to-business email marketing.
In the beginning, you must test the automation campaigns to make sure they’re functioning as intended. Automated emails should be distributed in a way that customers don’t get bombarded. Sending too many emails at once can cause customers to unsubscribe. So focus on the most important opportunities. You should test the effectiveness of your emails. Also, you should test different subject lines and content CTAs, and CTAs to determine which produce the best results. You can even track the effectiveness of your campaigns using specific metrics that are based on your objectives.
Landing page builder
A landing page builder is a great tool to use when you are building an email marketing list. ActiveCampaign offers a simple drag and drop editor, allowing even most inexperienced users to easily create stunning landing pages. ActiveCampaign also has CRM capabilities that allow you to track leads and to store valuable contact information. The platform also provides options for managing tasks, such as daily week, quarterly, and daily tasks.
You can select to use pre-made templates or create a completely new page with an editor that drags and drops. This tool lets you add content, alter the layout, and even incorporate Google Analytics tracking code. In only a few minutes you can design an impressive landing page. The page builder for landing pages from ActiveCampaign comes with a host of additional tools to enhance your landing pages.