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Build an Email List With Active Campaign

There are many options available in the event that you wish to create an email database. But how do you choose the right one? ActiveCampaign suggests having multiple test lists. A variety of lists are helpful so you can determine which are most likely to be converted. In addition to features, search for a website that has an easy-to-use interface and tag options. This lets you monitor and compare performance of the various lists.

Features
One of the most powerful features of ActiveCampaign is the ability to segment customers based on their stage in the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails according to specific segments’ interests and behaviors. You can use dynamic content, like videos and images to personalize every email. To manage your email list, use the CRM built into the platform.

But, one of the major drawbacks of ActiveCampaign is its complicated process. Each step involves multiple steps, including creating segments and creating leads. ActiveCampaign offers a wide range of help articles within the app as well as a comprehensive training library. But it’s so complex that you might feel overwhelmed. ActiveCampaign’s email campaign are not optimized for all email clients however they are displayed correctly on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if are in the market to create an email database for your small business. The service is reasonably priced when compared to other marketing platforms, but if want to make the most of your marketing budget, you’ll need to do some research first. There are several features you can use to build your list, including email segmentation and split testing.

The cost of ActiveCampaign’s email list differs based on the features you need. The basic plan is free for up to 500 subscribers. However, when you reach the 25,000-contact limit, you’ll have pay $49 per month. If you think you require more functionality you can upgrade to a more costly package during your current billing period. The cost of creating an email list with ActiveCampaign is contingent on the number of subscribers you have.

Interface that is easy to use
ActiveCampaign’s interface is simple to use to create your email list. This tool offers a simple-to-understand interface that lets you create your welcome abandoned cart recovery ordering confirmation, as well as downsell and upsell series of emails. You can also create your opt-in form, connect with prospects, and offer discounts on popular coaching products. It’s simple to use and comes with a variety of features.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users, including a free forever plan that allows you to send as many emails as you’d like each month to up 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite and you’ll need to compare the options. ActiveCampaign offers advanced automation that is difficult to comprehend for those who aren’t acquainted with the email marketing industry.

Tags
ActiveCampaign allows you to add customer or product-related tags for your contacts. These tags allow you to focus your emails on your customers’ behaviors. However, they might not fit into any of the categories above. Automations use tags to hide content and display contact information. Learn how tags can be utilized to create an active email list.

To use tags to build an email list with ActiveCampaign you need to add the names of the contacts emails, names, and other information that will help you segment your contacts. If you have a lot of contacts, you can use conditional content and tag them for different actions. ActiveCampaign only provides conditional content for its Plus plan. It allows you to segment your subscribers into ways that reduce the amount of email messages sent. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be extremely efficient in keeping your company prominent among your customers. They provide them with timely information on the products and services they are interested in. Instead of mass email blasts being sent to all your email list, content that is targeted can be tailored to specific customers according to gender, location, education level, and other factors. These segments can be also created in accordance with the buyer’s habits. Automated email marketing campaigns are not just beneficial for building an email database, but also for marketing to businesses.

In the beginning, you must test the automation campaigns to ensure that they’re functioning as intended. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails at one time could lead to customers unsubscribing. Therefore, you should focus on the most important opportunities. In addition to testing the automation of your emails, you should also test different topics, subject lines, and CTAs to determine which ones will yield the greatest results. You can even monitor the effectiveness of your campaigns by using specific metrics that are based on your goals.

Landing page builder
A landing page builder is an excellent tool to use when you are creating an email marketing list. ActiveCampaign provides a simple drag-and-drop editor, allowing even the most novice users to create stunning landing pages. ActiveCampaign also comes with CRM capabilities that allow you to track leads and save important contact information. The platform also provides the option of managing tasks, which include daily or weekly tasks, as well as quarterly tasks.

You can make use of pre-made templates or create a brand new page with a drag-and-drop editor. This tool lets you include content, personalize the layout, and even include Google Analytics tracking code. In just a few minutes you can create an outstanding landing page. The landing page builder from ActiveCampaign comes with many additional tools that can be used to enhance your landing pages.