What Is Email Marketing Autoresponder

Build an Email List With Active Campaign

If you’re trying to build an email list, you have many options. But how do you select the best one? ActiveCampaign suggests having several test lists. It is helpful to keep multiple lists to identify which ones are the most likely convert. In addition to features, search for a platform that offers an easy to use interface and tag options. This allows you to track and compare the performance of various lists.

Features
The most effective feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities enable you to send highly relevant emails based on specific segments’ interests as well as behaviors. To personalize every email, you can utilize dynamic content such as videos or images. You can also make use of the built-in CRM feature of the platform to manage your list.

But, one of the main drawbacks to ActiveCampaign is its incredibly complicated process. There are multiple steps to complete each step, including setting up segments and creating the lead score. While ActiveCampaign offers a range of in-app help articles and a comprehensive training library Its capabilities are so extensive that you may be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, however they display in a professional format on mobile devices.

Cost
If you’re looking to create an email list for your small-sized company, you’re probably thinking about ActiveCampaign pricing. Although the service is quite affordable compared to other email marketing platforms you must conduct some research before you make any decisions. You have a number of options to create your email list which include split testing and email segmentation.

The cost of ActiveCampaign to build an email list differs based on the features you want. The basic plan is free for up to 500 subscribers. However, once you hit the 25,000-contact limit, you’ll have to pay $49 per month. If you feel you need more features, you can upgrade to a costlier package during your current billing period. The cost of ActiveCampaign’s email list depends on how many subscribers it has.

Interface that is easy to use
The interface of ActiveCampaign is easy use for building your email list. This tool provides a simple-to-use interface that allows you to set up your welcome, abandoned-cart recovery orders confirmation, upsell and downsell series of emails. You can also set up opt-in forms, connect with potential clients, and offer discounts on popular coaching products. There are many options to pick from and the interface is easy to use, making it a great option for anyone who is just starting out.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan that allows you to send as many emails as you want each month to up to 2000 subscribers. However, it’s also expensive in comparison to MailChimp and MailerLite which is why you have to conduct some comparison shopping. ActiveCampaign offers an advanced automation process that can be difficult to understand without some prior experience in the marketing via email industry.

Tags
ActiveCampaign allows you to add customer or product-related tags for your contacts. These tags let you send targeted emails based on your customers’ actions. They may not be included in any of the categories. Tags are used most often in automated systems to conceal content and show important contact information. Learn how tags can be used to build an active email list.

ActiveCampaign tags can be used to build an email database. To create this database it is necessary to add the names and email addresses of your contacts. You can also apply conditional content to tag multiple contacts for different actions. Conditional content is only available to ActiveCampaign and available only on the Plus plan. This lets you segment your subscribers in ways that decrease the number of emails you send. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your company in the minds of your customers. They provide them with current information about the products and services they are interested in. Instead of sending mass emails to your entire contact list you can focus on your customers by focusing your content on gender or location, as well as by education level. These segments can be based on purchasing habits. Automated email campaigns aren’t only effective for building an email list , but also for business-to-business marketing.

In the beginning, you must check the automated campaigns to make sure they’re working as you intended. Automated emails shouldn’t be sent in a rush to your customers. Sending too many emails at once can cause your customers to unsubscribe therefore, you should focus on the most important opportunities. In addition to testing the automated nature of your emails, it is important to also test different subject lines, content and CTAs to determine which produce the best results. You can monitor the effectiveness of your campaigns with custom metrics that match your goals.

Landing page builder
If you’re building an email marketing list, you may need to think about using a landing-page builder. ActiveCampaign offers a simple drag-and drop editor that allows even the most inexperienced users to easily create stunning landing pages. It also includes CRM capabilities, which let you keep track of leads and save valuable contact information. The platform also offers tasks management options, such as daily or weekly tasks, as well as quarterly tasks.

You can choose from pre-designed templates or build your own page completely using an editor that drags and drops. This tool lets you add content, customize the layout, and even add Google Analytics tracking code. In just a few seconds, you can build a stunning landing page. The landing page builder from ActiveCampaign comes with numerous additional tools that you can use to improve your landing pages.