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Build an Email List With Active Campaign

If you’re looking to build an email list, there are many options. How do you pick the best one? ActiveCampaign recommends having multiple test lists. Having several lists is helpful so you can determine which are most likely to be converted. You should also look for an interface that is easy to use and tags that are easy to use. This means you can monitor and compare the performance of each list against other.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails depending on specific segments’ interests as well as behaviours. To personalize each email, you can employ dynamic content such as images or videos. To manage your email list, use the CRM built into the platform.

One of the major drawbacks of ActiveCampaign is its overly complicated process. There are numerous steps to follow for each procedure, including setting up segments and creating leads scores. While ActiveCampaign does provide a range of in-app help articles and an extensive library of learning resources however, the functionality of the system is so extensive that it can make you feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email client but they do display correctly on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if are looking to build an email database for your small-scale business. It’s a relatively affordable service when compared to other marketing platforms, but if want to make the most of your marketing budget, you’ll have to do some research prior to. There are a number of features you can make use of to create your list, including segmentation for emails and split testing.

The cost of establishing an email list using ActiveCampaign will vary based on the features that you require. The basic plan is free for 500 subscribers. After you reach the limit of 25000 contacts, you’ll have to pay $49 per month. You can upgrade your plan during the current billing cycle to a more costly plan if you think you’ll need more functionality. The cost for building an email list with ActiveCampaign is contingent on the number of subscribers you have.

Interface is easy to use
An easy-to-use interface for building an email list with ActiveCampaign. This tool comes with a user-friendly interface that lets you create your welcome, abandoned-cart recovery orders confirmation, upsell/downsell emails. You can also set up your opt-in forms, communicate to prospects, and even offer discounts on popular coaching products. It’s easy to use and has a wealth of features.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users, including a free forever plan that lets you send as many emails as you like every month to up to 2000 subscribers. But it is also quite expensive in comparison to MailChimp and MailerLite and, therefore, you’ll need to compare the options. ActiveCampaign does offer an advanced automated process that can be difficult to comprehend without prior experience in the marketing via email industry.

Tags
You can apply customer or tags that relate to products to your contacts in ActiveCampaign. These tags let you target your emails based upon your customers’ actions. They may not belong to any of the categories mentioned above. Tags are most often used in automations to conceal content and show important contact information. Learn how tags can be utilized to create an active email list.

ActiveCampaign tags can be used to build an email database. To create this database it is necessary to include the email addresses and names of your contacts. If you have lots of contacts, it is possible to use conditional content and tag them for various actions. Conditional content is only available to ActiveCampaign and available only on the Plus plan. This lets you segment your subscribers in ways that decrease the number of emails sent. This allows you to deliver highly relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly efficient in keeping your company at the forefront of your customers’ minds, by providing them with timely information on the products and services that interest them. Instead of sending out massive email blasts to your entire list of contacts you can target your customers with targeted content based on gender, location, and education level. These segments can also be created in accordance with the buyer’s habits. Automated emails are not only beneficial for building an email list but also for business-to-business marketing.

To ensure that your automation campaigns are working properly, you must first test the effectiveness of your automation campaigns. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails simultaneously could result in customers opting out. Therefore, focus on the most important opportunities. In addition to testing the automated nature of your emails, it is important to also test different subjects, content, and CTAs to determine which ones generate the best results. You can even track the performance of your campaigns with custom metrics that reflect your goals.

Landing page builder
A landing page builder is an excellent tool to use when building an email marketing list. The drag-and-drop editor of ActiveCampaign makes it easy to design stunning landing pages for even the most inexperienced users. ActiveCampaign also offers CRM capabilities that let you track leads and to store important contact details. The platform provides the option of managing tasks that include daily, weekly and quarterly tasks.

You can select to make use of pre-made templates or design your own page completely using an editor that drags and drops. With this tool you can include information, change the layout, and even add Google Analytics tracking code into your website. With just a few clicks the mouse, you can create a stunning landing page in just a few minutes. The page builder for landing pages from ActiveCampaign comes with a host of other tools to improve your landing pages.