Build an Email List With Active Campaign
There are numerous options when you are looking to build an email database. But how do you select the best one? ActiveCampaign recommends having multiple test lists. It is helpful to have several lists so you can determine which are most likely to be converted. Also, you should look for an application that has easy-to-use interfaces and tags that are easy to use. This lets you track and analyze the performance of each list with other.
Features
The most powerful feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send highly relevant emails to specific groups based on their interests and behaviors. You can make use of dynamic content, such as videos and images to personalize each email. To manage your list, you can use the CRM built into the platform.
But, one of the major drawbacks of ActiveCampaign is the incredibly complex process. There are numerous steps to follow for each step, such as the creation of segments and a lead score. While ActiveCampaign offers a range of help articles within the app as well as an extensive library of learning resources The system’s capabilities are so extensive that you could feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they display in a professional format on mobile devices.
Cost
ActiveCampaign pricing is something you may be interested in if are looking to build an email database for your small business. While the service is inexpensive compared to other email marketing platforms you must conduct some research before you make any choices. You have a number of options to build your email list which include split testing and email segmentation.
The cost of ActiveCampaign’s email list differs based on what features you require. The basic plan is free up to 500 subscribers, but when you reach the 25,000 contact limit, you’ll have to pay $49 per month. If you feel that you require more features you can upgrade to a costlier package during your current billing cycle. The cost of building an email list using ActiveCampaign is dependent on the number of subscribers you have.
Interface is easy to use
The interface of ActiveCampaign is easy to use for building your email list. This tool has an easy-to-use interface that allows you to set up your welcome, abandoned-cart recovery, order confirmation, upsell/downsell emails. You can also create your opt-in forms, connect with prospects, and provide discounts on popular coaching products. There are a variety of options to choose from and the interface is straightforward and easy to use, making it a good choice for any beginner.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan that allows you to send as many email messages as you like each month to up to 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite and it’s worthwhile to do some comparison shopping. ActiveCampaign is a sophisticated automation system that is difficult to comprehend without prior experience in the marketing via email industry.
Tags
You can add customer and tags that relate to products to your contacts in ActiveCampaign. These tags help to target your emails based on the customers behaviour. They may not be included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be used to build an active email list.
ActiveCampaign tags can be used to construct an email database. To build this database, you will need to include the email addresses and names of your contacts. You can also make use of conditional content to tag multiple contacts for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers in ways that can reduce the number of emails sent. This lets you deliver highly relevant content to your subscribers.
Automated campaigns
Automated email campaigns can be very efficient in keeping your company prominent among your customers. They provide them with up-to-date information about the products and services they are interested in. Instead of mass email blasts being sent to all your contact list, personalized content can be targeted to specific customers depending on gender, geographic location and education level, among other aspects. These segments can be also created in accordance with the buyer’s habits. Automated emails are not only useful for creating an email list , but also for business-to-business marketing.
In the beginning, you must test the automation campaigns to ensure that they are working as intended. Automated emails should be distributed according to the intended frequency so that your customers don’t receive a lot of emails. Sending too many emails at once can cause customers to unsubscribe. So , concentrate on the most important opportunities. In addition to testing the automated nature of your emails, you should also test different subjects, content, and CTAs to determine which ones generate the best results. You can even track the effectiveness of your campaigns by using specific metrics that correspond to your goals.
Landing page builder
If you’re building an email marketing list, you may think about using a landing page builder. ActiveCampaign’s drag-and drop editor allows you to create stunning landing pages, even for the most novice users. The software also offers CRM capabilities that allows you to track leads and keep important contact information. The platform also offers options for managing tasks, such as daily week, quarterly, and daily tasks.
You can choose from pre-designed templates or build an entirely new page using an editor that can be dragged and dropped. This tool allows you to add content, customize your layout, and even include Google Analytics tracking code. In only a few minutes you can design a stunning landing page. ActiveCampaign’s landing page builder also comes with a number of additional tools to enhance your landing pages.