Build an Email List With Active Campaign
If you’re looking for ways to build an email list, you have many options. But how do you choose the best one? ActiveCampaign suggests having several test lists. It is helpful to have several lists so you can determine which are most likely to convert. In addition to features, look for a platform that offers an easy-to-use interface and tag options. This allows you to track and analyze the performance of each list with others.
Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send relevant emails to specific segments based on their preferences and behaviors. To personalize each email, you can employ dynamic content, such as videos or images. To manage your list, you can make use of the CRM built into the platform.
But, one of the main drawbacks to ActiveCampaign is the incredibly complex process. Each step involves multiple steps, including creating segments and creating leads. ActiveCampaign provides a range of help articles within the app and a comprehensive training library. However, it’s so complicated that you may be overwhelmed. ActiveCampaign’s email campaigns are not optimized for all email clients, however they show in a format that is suitable on mobile devices.
Cost
If you’re looking to create an email list for your small business, you’re probably wondering about ActiveCampaign pricing. Although the service is affordable compared to other email marketing platforms, you will need to do some research prior to making any choices. There are many features you can make use of to create your list such as email segmentation and split testing.
The cost for building an email list using ActiveCampaign varies greatly depending on the features you want. The basic plan is free for up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll need to pay $49 per month. You can upgrade your plan during the current billing cycle to a more costly package if you feel you’ll need more functionality. The cost of creating an email list using ActiveCampaign is dependent on the number of subscribers you have.
Interface is easy to use
An easy-to-use interface to build an email list with ActiveCampaign. This tool has an easy-to-use interface that lets you set up your welcome, abandoned cart recovery, order confirmation, upsell and downsell series of emails. You can also create your opt-in forms and connect with potential customers to offer discounts on popular coaching products. It’s easy to use and includes a lot of features.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan which allows you to send as many emails as you want each month to as many as 2000 subscribers. However, it’s also expensive in comparison to MailChimp and MailerLite which is why you have to shop around. ActiveCampaign is a sophisticated automation system that is difficult to understand without some previous experience in the industry.
Tags
ActiveCampaign allows you to add product or customer-related tags for your contacts. These tags allow you to target your emails based on the customers’ behavior. They may not fall under any of the above categories. Tags are most often used in automated applications to hide content and display essential contact information. Learn how tags can be used to build an active email list.
ActiveCampaign tags can be used to create an email database. To build a database it is necessary to add the names and email addresses of your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. ActiveCampaign only offers conditional content on the Plus plan. It lets you segment your subscribers in ways that can reduce the amount of emails that are sent. This lets you deliver highly relevant content to your subscribers.
Automated campaigns
Automated campaigns to build an email list can be incredibly effective at keeping your business at the top of your customers’ minds, providing them with timely information about the products and services that will interest them. Instead of sending mass email blasts to the entire contact list you can focus on your customers with specific content based on gender or location, as well as by education level. These segments can also be based on purchase habits. Besides building an email list automated email campaigns are also beneficial for businesses-to-business marketing.
First, you should always test your automation campaigns to ensure they are working as intended. Automated emails should be spaced appropriately so that your customers don’t feel bombarded. Sending too many emails at one time can cause your customers to unsubscribe, so concentrate on the most important opportunities. In addition to testing the automation of your emails, you must also test different topics, subject lines, and CTAs to determine which ones generate the best results. You can monitor the effectiveness of your marketing campaigns using custom metrics that match your objectives.
Landing page builder
A landing page builder is a fantastic tool to use when building an email marketing list. ActiveCampaign offers a simple drag and drop editor, allowing even least experienced users to create stunning landing pages. The program also has CRM capabilities, which allows you to track leads and keep important contact information. The platform also offers task management options, including daily week, quarterly, and daily tasks.
You can utilize pre-designed templates or create an entirely new page using a drag-and-drop editor. With this tool you can include information, change the layout, and even add Google Analytics tracking code to your page. With just a few clicks of the mouse, you’ll create a stunning landing page in just a few minutes. ActiveCampaign’s landingpage builder comes with many additional tools that can be utilized to improve your landing pages.